Did you know that according to sources from all over the internet, the most secure career path with rising demand is digital marketing? As demanding as this career is, the number of people who want to pursue it full-time is increasing by the day.
Whenever we decide to pursue a new career, we start by taking courses in the respective field. Oftentimes, some of us look for sources from which we can learn for free and also get a certificate for the same. So, if you are someone who is in the same situation right now, don’t worry because in this article you will get to know about the top five courses in digital marketing that you can take for free and get a certificate for them too.
- Fundamentals of Digital Marketing Training
Google offers this course, which basically covers the fundamentals of digital marketing. You can access this course on Google Digital Garage. This course is accredited by Advertising Bureau Europe and The Open University. The bonus point is that this course is offered for free, and you will get a certificate of completion for it. Google’s name is enough to prove this course’s credibility. You should definitely pursue this course if you are a beginner and wish to start a career in Digital Marketing.
Course Link: Fundamentals Of Digital Marketing
- Digital Marketing Certification Course
HubSpot Academy offers a superb Digital Marketing course that is suitable for a wide range of people. Whether you’re an experienced marketing manager aiming to enhance your digital marketing skills, a content marketer seeking improvement, or a student in search of a beginner-friendly introduction to digital marketing, this course is tailor-made for you. This course is available on Hubspot Academy’s official website for free, and you will also get a certificate upon successful completion of the course.
Course Link: Digital Marketing Certification Course
- Inbound Marketing Course
Hubspot Academy offers one more course in Digital Marketing. You can access the course for free and earn a certificate of completion. In this course, you will learn to create buyer personas using Hubspot’s tools and map out your buyer’s journey to develop impactful content that drives action. This course is suitable for marketing managers who are seeking to excel in their inbound marketing careers, Inbound professionals who want to upskill themselves, or business owners looking for strategies to boost their marketing strategy. This course will not be better suited for those who do not have a grasp on the basics of digital marketing.
Course Link: Inbound Marketing Course
- Google Ads Certifications
There are almost ten Google Ads certifications available on Skillshop. Google Ads is an inseparable part of Digital marketing, and this course can boost your Digital Marketing knowledge to a whole new level. The good news is that this course is offered by Google free of charge, and you will receive a certificate only if you successfully crack the assessment. These courses are suitable for beginners who intend to start learning Google Ads from scratch. The average number of hours varies from a minimum of one hour to a maximum of four hours.
Google Ads Certifications page link
- Content Marketing Certification Course
Content Marketing is another inseparable component of Digital marketing, It lays the groundwork for engaging and attracting audiences online. High-quality content promotes trust, increases traffic, boosts SEO, and converts leads into consumers. You can pursue a content marketing course on Hubspot Academy for free and gain a certificate upon successful completion of the course. This course is better suited for Marketing managers, content marketers, and business owners.
Course Link: Content Marketing Certification Course
These are the top 5 courses that cover all aspects of digital marketing in depth. You can choose to enroll in all of them. It is important to remember that having certifications alone is worthless if you haven’t properly grasped the knowledge. What really matters is your expertise in the Digital Marketing field. Acquiring a variety of certifications will not make you a digital marketing expert; it is practical experience that counts. In short, It is not enough to understand the theory of digital marketing; you must also gain actual Practical experience to become an expert in the field.