7 Important Pages to Have on Your Business Website

A website is made by stitching multiple pages together. Each page has a distinct message and purpose to communicate with an audience. So, they must be crafted with care, expertise, and research. This often forms the first impression that potential customers have of your brand.

Your website can have many pages, which depends on the business or organisation type. On average, here are the 7 types of pages most websites have. Some of these are a must, while some are optional. You make the decision about which pages you need in your web design in Melbourne.

Let’s take a look at each!

Page 1: Homepage

The homepage is the virtual front door to your business, making it one of the most critical pages on your web design in Melbourne. It should provide visitors with a clear understanding of who you are, what you offer, and why they should choose your products or services.

Therefore, the homepage should have an eye-catching design, concise messaging, and a compelling call-to-action (CTA) that encourages visitors to explore further.

Key elements to include:

  • A captivating headline or tagline that summarises your value proposition.
  • High-quality images or visuals that reflect your brand identity.
  • A brief overview of your products or services.
  • Navigation links to other essential pages on your site.
  • Contact information or a CTA button for visitors to get in touch or make a purchase.

Page 2: About Us

The About Us page is your opportunity to tell your company’s story and build a connection with your audience. You can share your company’s history, mission, values, and the people behind the scenes. This page helps establish trust and credibility by demonstrating transparency and authenticity.

Key elements to include:

  • Company history and milestones.
  • The company’s mission, vision, and core values.
  • Any awards, certifications, or industry affiliations.
  • Engaging storytelling that humanises your brand.

Page 3: Products or Services

This page is where you showcase your offerings in detail. Provide complete information about your products/services. It includes features, benefits, pricing, and customisation options. Using high-quality images, videos, and descriptive content helps visitors understand what you provide.

Key elements to include:

  • Product or service descriptions.
  • High-resolution images or videos.
  • Pricing details or a request for a quote.
  • Customer reviews and testimonials.
  • Clear CTAs to encourage inquiries or purchases.

Page 4: Contact Us

The Contact Us page is a vital point of interaction between your business and potential customers. So, you need to make it easy for visitors to reach out to you with questions, inquiries, or feedback. Include multiple contact options, such as a contact form, email address, phone number, and even a physical address, if applicable.

Key elements to include:

  • Contact form with fields for name, email, etc.
  • Direct email address and phone number.
  • A map showing your location if you have a physical presence.
  • Links to your social media profiles.

Page 5: Blog or Resources

A blog or resources page is a valuable tool for sharing industry insights, expertise, and relevant content with your audience. Regularly publishing informative articles, guides, or resources can position your business as an authority in your niche and drive organic traffic to your web design in Melbourne.

Key elements to include:

  • Well-organised and categorised content.
  • A search bar for easy navigation.
  • Subscription options for newsletters or updates.
  • Sharing buttons to encourage social sharing.

Page 6: Testimonials and Case Studies

Social proof is an influential tool in building trust and credibility. It showcases positive feedback from satisfied customers through testimonials and provides in-depth case studies that highlight real-world examples of how your products or services have solved problems for clients.

Key elements to include:

  • Customer testimonials with names and photos.
  • Detailed case studies that explain challenges, solutions, and outcomes.
  • Before-and-after visuals or results, if applicable.
  • Quotes or endorsements from industry influencers or partners.

Page 7: FAQ (Frequently Asked Questions)

Anticipate and address common questions and concerns that potential customers might have. A well-structured FAQ page can save time for both your customers and your support team while providing clarity on various aspects of your business.

Key elements to include:

  • A list of frequently asked questions and concise answers.
  • Clear categorisation for easy navigation.
  • A search feature to find specific answers.
  • Links to relevant pages for more information.

Have Professionally Done Web Design in Melbourne

The above seven pages are the building blocks of a successful business website. By incorporating them into your online presence, you can effectively convey your brand’s identity, engage with your audience, and convert visitors into customers.

However, you must know that this can vary depending on your business priorities. Some websites may not be keen to have a blog, while some may not need dedicated FAQ pages. Decisions such as these will be much more effective with a professional.

If you agree, you can reach out to Make My Website. The experts at MMW are experienced in various digital services. They are also experienced in specialised services such as NDIS website design or branding. So, when there’s a need, opt for their web design in Melbourne.

Good luck!

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