Unlocking Success: Understanding SEO Services Packages and Pricing in Singapore
Types of SEO Services Packages
Onsite Optimization Today this is more about semantic mark-up and less about keyword density. Always ensure your keywords are in Title, H1 and in the body text as it does help, not that it’s a huge factor. One thing to take note of here is the extent of what will be done. Often companies will quote low prices for this service though only doing very minor changes. Always be sure to get a concrete plan of what will be done. Always ensure that the company does an SEO Moz style site crawl as a strong knowledge of onsite SEO is essential.
Keyword Research & Analysis This is the starting point and most important step in a SEO services package. All other steps from here on will only be as good as this step. Many believe it’s better to do this step over quite a few months to ensure the right keyword set and not rush into facets such as onsite optimization. At times it’s also wise to do a business SWOT analysis on your keywords. This is often not included in the price but a skilled consultant can have an analysis prepared quite quickly thus not costing too much. SWOT stands for Strengths Weaknesses Opportunities and Threats. A report comparing what the company does well in accordance with the keywords to what the competitors are doing well and a gap analysis can be drawn up.
A SEO services package is a proposal by a SEO company which defines the work to be carried out to improve your website and achieve better search engine rankings. These services should be custom to your website and the proposal should encompass a plan of attack of what the company will be doing. A typical SEO services package can be broken down into the following 6 categories. Also note these are essentially the same as what a “SEO company” does, though some clients may know what they want to work on.
Basic Package
In the basic package, the SEO services are very limited. This is generally used by small businesses whose market is limited to a certain geographic area. The services usually include keyword research, which is essential in building a good website. This involves using words and key phrases that are popular in search engines so that whenever a customer types in said key phrase, it will lead him to the business’s website. Once this is accomplished, on-page optimization is performed. This is the process of editing the website’s written and video content to increase its relevance to specific keywords. After the editing is done, search engines are notified through sitemap submission. A sitemap is a file that lists the website’s content, thus allowing search engines to crawl to get an understanding of the website’s layout. This makes sure that the search engine will index the website. The account usually finishes off with monthly analytic reports that include traffic on the website and ranking on search engines. This is so that the client can keep track of the progress of the SEO services. Due to the limited services, the payment is usually very affordable and an annual fee isn’t necessary. This allows a lot of flexibility and convenience for small businesses with limited budgets. The basic seo services packages is suitable for small businesses with limited budgets. It provides essential SEO services that can help improve their online visibility and attract local customers.
Standard Package
Market and keyword research. Now that the site is gaining leverage, the service will further research into the market and with the client in order to discover a profitable new set of keywords in which to expand the site with.
Monthly analysis and reporting. The service will monitor and report on the site’s performance in the search engines for the money keywords. They will also monitor and report on site statistics such as the number of visitors and time spent on the site.
Link building. Here the service will be able to build up the site’s link portfolio so that it becomes more authoritative and continues to gain more leverage in the keywords.
Press Release. This could be an additional external effort on the part of the SEO Services team, writing and distributing press releases to promote the site. They will be more likely to generate interest and incoming traffic to the site.
Other services entities could offer in their standard packages that would help the progress of a site include:
Premium Package
It is as I stated before, we take a custom approach to every client’s situation. There are far too many factors in play to apply one standard method of execution. The marking of targeted landing pages is a strategy often overlooked by basic SEO services. This is a key element in building relevance for inbound searches to your business.
By using the internet’s resources in the most qualified way, we are able to monitor the movement of your site on a daily basis and make strategic changes to ensure that you are getting the biggest return on your investment.
Not to be confused with our competitor’s so-called “Advanced Package”, this premium package is a custom package built to move and/or maintain your rankings over the course of time. First and foremost, we develop a baseline to gauge where you are currently ranking and/or traffic is coming from. We can only move forward by knowing where to start.
Factors Affecting SEO Services Pricing in Singapore
The most important concept to grasp is that SEO services price Singapore is an investment and should not be seen as a cost. In fact, spending much less than the amounts stated above will usually result in little, if any, substantial results. This is especially true for small businesses in Singapore. Too many have fallen into the trap of trying to cut corners on the spending of their websites and end up with pathetic results. Understand that SEO is a highly pivotal marketing aspect for any business website. High-quality content and link building will not be cheap, but it will always outperform the tactics of spending tiny amounts on spammy links and poorly drawn-up content.
SEO services pricing in Singapore varies depending on the provider, but for the most part, it is actually quite competitive. Many SEO agencies have their pricing listed right on their website. It is based on their different packages, which are often a mix of the factors listed above. Generally speaking, the principles are the same regardless of the service provider.
Competition Level
The most difficult keywords to rank for are those that have high search volume and high competition. Without a considerable budget, it would be wise to avoid targeting these terms as top rankings may never be achieved. In the worst-case scenario, rankings are achieved and immediately lost when the SEO company no longer has the resources to sustain the work required to keep the rankings. An effective SEO campaign will focus on targeting a large number of keywords of varying difficulty. Typically, a budget will be weighted towards targeting high competition, high return keywords.
The level of competition in a particular sector of the economy is indeed the primary factor in deciding a SEO budget. In order for a keyword to convert optimally, there needs to be a significant level of search volume for the term. If people are not searching for the products or services that businesses within the targeted location are offering, there will be no return on investment. Certain keywords will require more work than others to achieve high rankings.
Scope of Work
If a penalty has been incurred, a reconsideration request and backlink analysis will be necessary to identify and remove harmful links. Depending on the circumference of the project, the massive overhaul of a link asset can indeed be complex and time-consuming. At the end of the day, the scope of work has a direct correlation to the time that needs to be spent on the project by professional staff, and time is money.
Often a company has many minor changes to make on their website, this can be implemented internally with staff who are often untrained in SEO best practices. When this happens, extra often unnecessary onsite optimization occurs, and strong emphasis needs to be placed on teaching the client best practices. Last but not least, we need to consider the use of offsite optimization. It is common for companies to desire service around building link assets; however, often failed link building projects have resulted in a Google penalty due to an overemphasis on manipulative link building tactics.
An SEO consultation can be an invaluable tool in helping clients understand how they can improve the effectiveness of future work, and we have seen many reputable SEO providers streamline a data analysis or recommendations project to a consultation that only lasts an hour or two. On the extreme end of the scale, when a client has recently undergone a website redesign and has lost rankings, time will need to be spent on site analysis and implementing a solution.
When we engage an SEO services vendor, ideally we want skilled resources to manage our SEO campaign, as opposed to an intern or trainee. This often affects the price, as more experienced staff command a higher salary. Quite a few SEO providers use a mix of onsite and offshore staff. Most times the work done is not complex at all, but it is the detailed analysis and recommendations that are important.
Duration of Engagement
The length of time that a company engages in an SEO service is directly related to the amount of work and complexity of a campaign. A lot of campaigns that have high goals in competitive markets can take a year, it can be more or sometimes less to achieve these goals. An average campaign in a less competitive space can take 6-12 months. All of the above said packages can include a number of the above mentioned services. One thing that will be different is that the smaller the size of the campaign, the lower the number of specific activities. This means that although a small business may have goals that are similar to those of a corporate chain, they may have to settle for a less aggressive campaign in order to stay within their budget. It also means that there may be less competition in the smaller campaign and more chance of success, due to it being focused with less overall marketing effort. The amount of work for each of the above types of service will also depend on the scope of the campaign. For example, the national campaign will have more keywords to target a bigger audience with more search volume. This, in turn, is more work, as there is a need to establish a higher level of offsite targeting and an increase in site content often changes to the site structure. A local SEO campaign for a small business will require less offsite work to solidify a specific geo-target and less keyword targeting. These types of things will often be reflected in the pricing of the service, with higher competition levels between SEO companies often charging more for the same services.
Additional Services
SEO is a well-known method to increase site traffic through paid advertising campaigns. Most search engine sites like Google offer this service. Providers will often be advertising experts who can handle the marketing and advertising campaign. This engine-specific service can be viewed as a complimentary service to the provider as it’s really in the client’s best interest. This often leads to the more expensive traditional advertising market. Even though SEO is the cheaper alternative to increase any given advertising campaign, long-term project costs can add up to a significant amount. This is an important area for clients who want to be very specific with the services being rendered and the project costs.
Additional services also come into play when trying to understand the cost and structure of SEO service offerings. Certain providers have standard SEO maintenance services that are mandatory and do come as part of a contract. In addition, many site optimizations and remedying preexisting site issues can contribute to the SEO service contract. It’s important to distinguish what an SEO provider wants to provide, and what you think you need.
Choosing the Right SEO Services Package in Singapore
Once this goal is known, a company can move on to the next step – thoroughly evaluating the services being offered by the SEO in Singapore. It is still a common practice to provide a list of bulk services, often without explaining exactly what the results would be. A great SEO provider will take the time to explain the requirements of each service. Coming to the point where a package is being offered, the SEO service provider should be able to accurately explain what is included in each package and what sort of results can be expected.
When selecting an SEO services package, businesses should first assess their needs. Whereas it is tempting to assume that the service with the most bells and whistles is the best, this is not often the case. Selecting an SEO service is just like anything else. Quality and quantity are the key things to consider. A business must determine which issues would be the most damaging and begin from there.
Assessing Your Business Needs
Secondly, assess your internal resources and technical know-how. Doing SEO is quality and time-intensive. A small local business might prefer to take SEO into their own hands after hours, setting time aside on the weekends or recruiting some extra help from friends. This is fine too; you may just wish to identify specific areas to outsource for consulting or support. But for a company with well-established products and a desire to push international sales, they would prefer to hire an expert to handle the dirty work and will greatly benefit from SEO in the long run. Now think back towards your goals and interpret just how much results will mean to your business. This leads to a second round of assessment to identify if the results produced from an outsourced SEO service provider will be worth the cost.
First and foremost, you need to understand what you want out of SEO and what you expect once you have attained those results. Take the time to make an informed decision before diving into SEO. An easy alternative is looking into SEM, which could guarantee listed results in a small amount of time. Make comparisons between both strategies and weigh the pros and cons. At the end, your end goal should revolve around increasing sales for your business. But to be realistic, set attainable goals such as getting ranked onto the first page for a specific keyword. Knowing what you want to achieve will make your SEO experience more meaningful and is a key factor that will help you assess which SEO services are suitable for you.
SEO can be an ongoing effort to advocate various methods and strategies to improve your search engine ranking. Although, normally it is preached that a potential timeframe to start seeing results could be 2-3 months. Which leads to comments stating, “We did SEO for our website and nothing happened” – this is often caused by a mismatch of expectations.
Evaluating the Offered Services
The offered services are the most important aspect when determining which SEO package to sign up for. Many packages may consist of different services such as keyword analysis, on-site optimization, search engine rank submission, link building, and reporting, but many SEO companies offer these services with a wide range in prices. This is the most important aspect of SEO package shopping and directly comparing the services can be a good idea. What might be considered a good service on one provider may be a secondary service on another. It’s important to analyze why each service may be considered higher or more effective and whether the higher priced service will be more effective than the cheaper alternative. An example of this is that some SEO companies provide link building services that are identical to what you would do yourself at a cheaper price; by contrast, they may provide services such as directory submission at a much higher rate when compared to other providers.
Comparing Pricing and Value
First, reliable SEO firms in Singapore do not promise instant results, meaning the faster the results, the more unfavorable it is. These firms often build long-term relations with clients using ethical methods such as organic search engine optimization, website restructuring, content development, article submissions, etc. Though these methods are time-consuming, it is a plausible investment as it increases the credibility and the effectiveness of the website, and it is the most sustainable way to attract more clients through the internet. This should be taken into account when appraising the results that the service brings. A higher quality service will usually result in increased traffic, cost savings from other marketing activities, and increased revenue, and could mean going from local to global expansion. These are intangible returns, but it is very clear that it outweighs the results of a low-cost SEO service. This links the value of the service to the opportunity costs. By comparing the possible returns and the opportunity costs with the nature of each service package, you can make a more accurate assessment of the cost-effectiveness of the services offered.
To assess the effectiveness of the various service packages offered, you should consider several factors regarding the pricing and the value of the services. According to the SEO industry insiders, the price of an SEO campaign in Singapore varies from a couple of hundred dollars to thousands of dollars. High price does not ensure a high-quality service, while a very cheap service is likely to be a waste of time and resources. This is due to the competitive market in Singapore, as there are no fixed prices for SEO services. Newcomers are charging relatively low prices as a market-entry strategy to attract clients, and businesses often view SEO as a cost of marketing instead of an investment. Hence, effort and resources put into developing the SEO campaign are low, resulting in low quality of service. These are what define the price. Now we will have to evaluate the value of the service, considering the possible returns and the opportunity costs, in order to compare it with the price and to determine whether it is a viable choice of SEO service.
